Micaela Ellison
Principal | Product Ownership & Business Analysis
Micaela brings over a decade of expertise in requirements and QA for mission-critical systems. A founder and design engineer, she establishes rigorous traceability between business needs, backlogs, and source code. Her focus on accountability and functional validation ensures that software in highly regulated industries remains compliant, reliable, and user-centered.
Matt Queen
Principal | Product Research & Design
With 20+ years in product lifecycle management, Matt specializes in translating complex business strategies into scalable plans and solutions. He's led teams from concept to global deployment. Prioritizing rigorous documentation and extreme ownership, Matt builds reliable architectures, designs, and roadmaps for long-term success.
Over 20 years ago, Matt had a miscommunication with a developer resulting in a screen design spec note indicator making it all the way into the final deployed software. Thereafter, Matt started using the garrish color #f39 in design specs for NO CONFUSION between spec notes and the actual screen designs. The color code has since turned into a signifier of our work and a mark of quality.